Distribute

Defining an action plan that encompasses goals, objectives, tactics and strategies makes it possible to identify the exact vehicles of dissemination that will convey  essential content to intended audiences in the most effective way.

When developing an effective communications strategy, a few critical questions are helpful in guiding direction and focus at every level:

• What are we trying to accomplish in the short term… in the long term?
  
• How much do we know?
  
• What are the obstacles facing us?
  
• What assets and resources are available?
  
• Who do we need to get it done?
  
• How will we know if our efforts are working?
  
  
  

Case Study

Distributing a vital message in real-time, interactively, in three languages, throughout two hemispheres in a first-of-its-kind technology-rich environment was the challenge facing the Paraclete team in one of its earliest projects.   Without any designated funding whatsoever, a group of private citizens decided to energize growing interest in environmental sustainability by creating an international media event at which opinion leaders, could promote their common commitment to related high stakes variables; to evoke the importance of individual, national and international commitments to sustainability; and to celebrate concrete successes already realized.

The distribution vehicle for this innovative defined event would be an international teleconference.  Since there were no appropriated funds to cover the costs of an ambitious project like this, a discovery effort was needed to identify possible sources of support.  These efforts produced support from the U.S. Information Agency, environmental non-governmental organizations (NGO’s), Turner Broadcasting, the Smithsonian Institute, the Stone Corporation; Inter-American Bank and others.

Stakeholders representing these same entities presented expert content in support of the theme: The Future of Rain Forests in the Americas.  This live telecast was conducted in three languages: English, Spanish and Portuguese.  Trilingual telephone attendants fielded questions from as far north as Toronto and as far south as Buena's Aires. 

Dissemination of subject matter with a compelling purpose through a complex media event was possible because of a collaborative effort between diverse multinational non-profit groups, government representatives, private individuals and other organizations working together to achieve a common goal under the leadership of Paraclete’s creative team.